The Disease of AI
AI is often seen as a “disease” in the creative world, raising fears that it could one day replace human-driven art. But at Sikora Entertainment, we see AI as a tool to enhance our creativity rather than a threat. We use it for fast visualizations, background textures, and even rough concept designs, which helps us build ideas and experiment with different possibilities quickly. Human art will always be. Instead of taking over, AI frees us from repetitive, technical tasks, allowing the focus to be on the human-centered storytelling and emotional impact that bring our work to life. This approach creates a balance where AI takes on supportive tasks, while our team injects the vision and originality that make each project unique. It’s about using AI to expand what’s possible in filmmaking, not to replace our roles. By treating AI as a collaborator, not a competitor, we’re able to push creative
On The Set Raiding Tombs
https://youtu.be/gKkOLQPQ0oM Go behind the scenes on the set of TOMB RAIDER: BORN OF GOLD and see how it was made. Director and star William Sikora III takes it to the next level in this dirty, sweaty, exhausting adventure. You can watch the full film here.
Behind The Scenes with Brandy
Go behind the scenes on the set of Brandy “Christmas Party for Two” with directors William Sikora III and Frank Gatson Jr. to see how the music video was made. “We really loved the classic, black and white aesthitic and Brandy mentioned it as well early in pre-production; we were all aligned on the vision.” Sikora said. The music video features model Sean https://www.youtube.com/watch?v=RngXoZenbFk
Lighting Up Times Square
Times Square lights up with the release of Brandy’s “This Christmas” album. Sikora who worked on the photography for the entire album era said in a post on X: “I used to go to the McDonalds on 42nd St to get my $1 Chicken fajitas and a Butterfinger McFlurry, it was a cheap meal. Now, years later, my work is on massive screens in Times Square. Sheesh, I’ve come a long way, yet nothing has changed cuz I miss those dollar fajitas and Butterfinger McFlurries so much!” Amazon Music and Pandora both featured towering images of Brandy promoting the release of her album. I used to go to the McDonalds on 42nd St to get my $1 Chicken fajitas and a Butterfinger McFlurry, it was a cheap meal. Now, years later, my work is on massive screens in Times Square. Sheesh, I've come a long way, yet nothing has changed
Capturing ‘Christmas with Brandy’
Go behind the scenes with Sikora on his latest shoot with Grammy Award winning singer, Brandy for her new album, “Christmas with Brandy”. Working alongside Frank Gatson Jr. bringing the creative vision to life, Sikora set out to create a timeless image for the album art. “We really wanted something that was going to feel forever, we avoided that cliche jingle jolly vibe because we knew her album was going to be a different approach to Christmas music.” Sikora said. The album released on November 10 and features six original songs and six classics reimagined like no one else could do.
Go Behind The Scenes on FIERCE
Go behind the scenes on the music video FIERCE by Ultra Nate, Angelica Ross and Mila Jam. Directors Frank Gatson Jr. and William Sikora III set out to create an epic, eye popping visual for the song, taking viewers into Fierce HQ to find the fiercest people in the world.
